Privacy Policy

Last Updated: December 1, 2025

Introduction

Manstead (“we,” “our,” or “us”) is committed to protecting your privacy. We understand the sensitive nature of pornography addiction recovery and have designed our practices to ensure your information remains private and secure.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services.

Information We Collect

Information You Provide to Us

Account Information:

Email address
Username (anonymous, you choose)
Password (encrypted)

Program Data:

Quiz responses about your recovery journey
Your personal “why statement”
Daily check-in responses
Lesson completion status
Exercise submissions

Community Activity:

Posts and comments in the community forum
Private messages to other users

Accountability Data:

Streak tracking (days clean)
Badge progress
Relapse reports (if you choose to log them)

Information Collected Automatically

Usage Data:

App features you access
Time spent in the app
Lesson views and completion
Button clicks and navigation patterns

Device Information:

Device type and model
Operating system version
Unique device identifiers
Mobile network information

Accountability Software Data (If Enabled):

If you install Covenant Eyes or similar accountability software through our recommendations, that software operates independently and is governed by their privacy policies, not ours.

How We Use Your Information

We use your information to:

Provide Core Services:

Deliver the 90-day recovery program
Track your progress and streaks
Unlock lessons on schedule
Display your personalized dashboard

Personalization:

Show your “why statement” when you need motivation
Customize content based on your quiz responses
Provide relevant panic button resources

Community Features:

Enable anonymous community participation
Facilitate peer support and accountability
Moderate content for safety

Communication:

Send lesson unlock notifications
Deliver milestone celebrations
Provide recovery tips and encouragement
Send account-related updates

Improvement and Analytics:

Understand how users engage with the program
Identify which lessons are most helpful
Improve app performance and features
Analyze aggregate recovery trends (never individual data)

Legal and Safety:

Comply with legal obligations
Protect against fraud or abuse
Enforce our Terms of Service
Respond to law enforcement requests when legally required

Information Sharing and Disclosure

We Do NOT Share Your Personal Information With:

❌ Employers
❌ Family members
❌ Insurance companies
❌ Marketing companies
❌ Data brokers
❌ Anyone outside Manstead (with limited exceptions below)

We May Share Information With:

Service Providers: We work with third-party companies that help us operate the app:

Cloud hosting and backend services: Firebase (Google)
Payment processors: Apple App Store, Google Play Store, Stripe
Analytics providers: Mixpanel
Push notifications: Firebase Cloud Messaging, OneSignal
Video hosting: Wistia
Customer support tools (if applicable)

These providers are contractually obligated to protect your data and may only use it to provide services to us.

Accountability Partners (By Your Choice):

If you use accountability software (e.g., Covenant Eyes), you explicitly choose to share your internet activity with your accountability partner
This is optional and entirely under your control

Aggregated/Anonymized Data:

We may share anonymized, aggregate statistics (e.g., “70% of users complete the program”) for research, marketing, or partnerships
This data cannot identify you personally

Legal Requirements:

We may disclose information if required by law, court order, or government request
To protect the rights, safety, or property of Manstead or our users
In response to valid legal processes

Business Transfers:

If Manstead is acquired or merged with another company, your information may be transferred
You will be notified and given choices about your data

Community and Public Information

What Is Public:

Your anonymous username
Posts and comments you make in the community
Your streak count and badges (if displayed publicly)

What Remains Private:

Your email address
Your “why statement” (unless you choose to share it)
Your quiz responses
Your lesson progress details
Your relapse data

Important: Do not share personally identifiable information in community posts. We cannot control how other users use information you voluntarily disclose publicly.

Data Security

We take your privacy seriously and implement industry-standard security measures:

Encryption:

All data transmitted between your device and our servers is encrypted using SSL/TLS
Passwords are hashed and encrypted
Sensitive data is encrypted at rest

Access Controls:

Only authorized personnel can access user data
Access is logged and monitored
Multi-factor authentication for internal systems

Regular Audits:

We regularly review our security practices
We conduct security testing and vulnerability assessments

However: No method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

Active Accounts:

We retain your data for as long as your account is active
This allows you to maintain your streak, access lessons, and use all features

Inactive Accounts:

If you don’t log in for 2 years, we may deactivate your account
You can reactivate by logging back in

Deleted Accounts:

When you delete your account, we permanently delete your personal information within 30 days
Some data may be retained in backups for up to 90 days, then permanently deleted
Anonymized aggregate data may be retained indefinitely

Community Content:

Posts you made in the community may remain visible but will be anonymized (username removed)
You can delete individual posts before deleting your account

Legal Retention:

Some data may be retained longer if required by law or to resolve disputes

Your Rights and Choices

Access and Update

You can view and update your account information in the app settings
Request a copy of your data by emailing hello@manstead.com

Delete Your Data

Delete your account anytime through the app
This permanently removes your personal information

Opt-Out of Communications

Adjust notification preferences in settings
Unsubscribe from emails via the link in any email
Note: We may still send critical account-related messages

Limit Data Collection

Use the app without enabling optional features
Opt out of analytics tracking (see settings)
Choose not to participate in the community

UK Privacy Rights (UK GDPR)

As a UK-based company, we comply with UK GDPR. You have the following rights:

Right to access your data
Right to rectification (correct your data)
Right to erasure (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to object to processing
Right to withdraw consent

European Privacy Rights (GDPR)

If you’re in the EU/EEA, you have the same rights as listed above under UK GDPR.

California Privacy Rights (CCPA)

If you’re a California resident, you have additional rights:

Right to know what personal information we collect
Right to delete your personal information
Right to opt-out of the “sale” of personal information (we don’t sell data)
Right to non-discrimination for exercising your rights

Children’s Privacy

Manstead is intended for users aged 18 and older. We do not knowingly collect information from anyone under 18.

If you are under 18, do not use this app or provide any information to us.

If we learn we have collected information from someone under 18, we will delete it immediately.

If you believe we have information from a minor, contact us at hello@manstead.com.

International Data Transfers

Manstead is based in the United Kingdom. If you access the app from outside the United Kingdom, your information may be transferred to, stored, and processed in the United Kingdom or other countries where our service providers operate.

These countries may have different data protection laws than your country. By using Manstead, you consent to this transfer.

For EU/EEA users, we ensure transfers comply with GDPR through:

Standard Contractual Clauses with service providers
Adequacy decisions where applicable (UK has adequacy decision from EU)
Your explicit consent where required

Third-Party Links and Services

Manstead may contain links to external websites or services (e.g., support groups, resources).

We are not responsible for the privacy practices of these third parties. Please review their privacy policies before providing any information.

Third-Party Services We Use:

Payment processing: Apple App Store, Google Play Store, Stripe
Cloud hosting and backend: Firebase (Google Cloud)
Analytics: Mixpanel
Video hosting: Wistia
Push notifications: Firebase Cloud Messaging, OneSignal
Subscription management: RevenueCat

Each has their own privacy policy governing their data practices.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

Changes in our practices
Legal or regulatory requirements
New features or services

When We Update:

We will post the updated policy in the app
We will update the “Last Updated” date
For material changes, we will notify you via email or in-app notification
Your continued use of Manstead after changes constitutes acceptance

We encourage you to review this policy periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: hello@manstead.com

Mail:
Manstead
40 Keresley Road
Coventry, United Kingdom
CV6 2JD

Response Time: We aim to respond within 7 business days.

Your Trust Matters

We understand that seeking help for pornography addiction requires trust. Your privacy is not just a legal obligation for us—it’s a moral one.

We are committed to:

Keeping your recovery journey confidential
Protecting your identity
Using your data only to help you succeed
Being transparent about our practices

Thank you for trusting Manstead with your recovery.

End of Privacy Policy